Discover Our Story

ECHO got our start with co-owners Randy Larson and Justin Helmers, two northeast Iowa natives with decades of experience in sales, and small business. We grew from a simple idea: sell equipment we believe in, be straightforward with our customers, and build the kind of relationships that don’t end when the sale does.

When Trent Sanguinet joined ECHO, he brought years of experience in the equipment industry, and new ideas for how we could grow while staying true to the way we’ve always done business. Today, the three of us work closely together, combining what each of us does best to help our customers find the right equipment, and feel confident buying it.

As ECHO expanded, we started seeing opportunities that went beyond selling the equipment already on the market. Our customers had problems to solve, and sometimes the right equipment for the job simply didn’t exist.

That’s where we came in. Taking on custom projects grew into manufacturing equipment of our own, with products like our Tire Handlers, Super Skid Removable Flatbeds, and Drone Skids designed around real applications and the way our customers actually work.

What began as an equipment dealership has grown into something bigger. Today, we sell equipment nationwide, manufacturer our own products, and continue developing new solutions as the industry changes. We’re always looking for what we can build next.

ECHO has grown, but the way we do business hasn’t changed much. We know the equipment we sell, believe in the products we carry, and hold our own equipment to the same high standards. We’re still a small team, which means the people answering your questions are the same people working with these products every day. And whether you’re buying your first attachment from us or coming back for another, you’ll get the same level of service and support every time.